Wednesday, September 8, 2010

Kimberly Lyall; CEO, Chinook Country Tourist Association

Topic:

VisitLethbridge.com – For a Good Time

The above is the new promotional brand developed for the Lethbridge Lodging Association. Chinook Country Tourist Association has created a long term marketing strategy for this group to assist them in increasing leisure tourism to Lethbridge. This presentation explains how this endeavour is funded, what the campaigns look like, and how it will benefit Lethbridge.

 

Speaker Bio:

 

Kimberly is a dynamic and creative individual who has been at the helm of Chinook Country Tourist Association for more than 8 years. Her vision and leadership have evolved the membership-based association into a tourism force to be reckoned with! In addition to providing tourism marketing and development services to hundreds of members and partners in Southwest Alberta, and operating the Visitor Services Program for Lethbridge, the association offers Destination Marketing Services for specific destinations.

http://www.chinookcountry.com/