Wednesday, June 23, 2021
Jasmine Sangria, CEO Tourism Lethbridge
Tourism Lethbridge 2020 Highlights & Summer Campaign Overview
With a career spanning over 20 years, Jasmine
Sangria has a proven track record in innovative marketing and collaborative
leadership.
A seasoned Brand Strategist, Jasmine previously worked in the marketing
industries in Vancouver and Whitehorse for the better part of two decades with
brands such as Vespa®, Best Western, Coast Hotels, and the First Nations
Chamber of Commerce. This was accompanied by accolades and recognition for her
work in Whitehorse, Yukon, as the Director of Marketing for Yukon Brewing and
Two Brewers Whisky, and as Vice Chair of the Tourism Industry Association of
Yukon.
During her tenure with Yukon Brewing, the brewery and distillery garnered
northern and national recognition, including the distinction of being the only
Yukon business shortlisted by Canadian Business magazine in the Top 100 for the
2015 Top 25 Brands in Canada.
Through her community work and dedication, Jasmine co-founded the Yukon
Culinary Festival, leading it to national acclaim. Jasmine received the
2011 Golden Bravo award from the Yukon Convention Bureau for
her partnership in the marketing & execution of BreakOut West Music Awards.
As well, Jasmine served as a Marketing Committee Chair and created the slogan,
“Play Your Part”, for the 2012 Arctic Winter Games.
Multilingual in three languages, Jasmine has lived in North America and Asia –
cultural experiences that have influenced and shaped her work in Marketing
Communications and Business Development. Jasmine’s educational background
includes an Undergrad in Applied Design, and a Graduate degree in Business
Administration. In her spare time, Jasmine is an avid artist and devoted dog
mom to her Alaskan Husky, Buffy the Husky.